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Tech Healthcare: Innovation Trends

More than ever, technology unites with the healthcare industry to overcome challenges in the medical field and bring up solutions. Even before the COVID-19 Pandemic, the changes in people’s healthcare habits and the challenge of an aging world population catalysed the industry’s Digital Acceleration.

The emerging technologies in healthcare are reinventing the way people receive medical treatment and the internal procedures of clinics and hospitals. 

Innovation in the healthcare industry is expected to save time and costs, reduce human mistake rates and optimize the work that actually needs to be done by a human physician.  

Trends in Healthcare Digital Transformation

Let’s check some of the trends in the healthcare industry Digital Transformation:

Artificial Intelligence

AI has several applications in the medical field, from disease detection to drug creation. The use of Artificial Intelligence in the industry is expected to grow 40% in 2021 (Accenture).

Through AI, it’s possible to identify patients at high risk, set reminders for medication, create personalized treatments and even predict diseases like Cancer. 

Virtual Reality

The technology has been showing great results when applied to surgery training, pain relief and virtual tours to the clinic. 

The patients’ anxiety levels can be reduced by showing them an example of the procedure they will be going through, or their pain can be controlled by showing them soothing images in virtual reality.

Big data

Healthcare produces a lot of data, more specifically, 30% of all the world’s data, according to Capital Markets. This brings the challenge of managing this data, but also opens opportunities to use the data in a highly personalized customer experience. 

It is also the best way for healthcare companies to keep track of their market and trace their customer profile.

What can we learn from Brazilian initiatives?

Dasa

Besides being funded in 1960, Dasa didn’t stop in time, investing about R$200 million in 2020 in product development and digital transformation, counting with more than 45 digital squads.

Before the pandemic, the company was already working on telemedicine and digital appointments. Today, digital scheduling is 30% of all scheduling in the company. (InfoMoney).

“This is digital transformation. It’s like transforming the culture and empowering the people at the top, the employees who have their ‘belly on the counter’, listening to their customers to develop new solutions.” Carlos de Barros, Dasa’s CEO

Sírio-Libanês

The Hospital built an innovation lab where digital medical solutions are developed and even commercialized to other healthcare players. To make it come true, the hospital created agile digital transformation teams and listened closer to the patients. 

They came up with initiatives such as “Saúde Populacional”, that uses an application that crosses the data and history of the patient with the algorithm that helps direct the treatment that person needs.

“This brought great benefits such as, for example, greater speed in decision making and the identification of opportunities to bring technology to certain business units.” Edi Souza, Executive Director at Hospital Sírio-Libanês

In-demand profiles

Because of the use of new technologies that need to be developed, the digital profiles with highest demand are the IT professionals. A SAP research ranked the priority of investment in digital tools for the next 2 years. They are:

  • Big Data and Analytics (78%);
  • Cloud Computing (61%);
  • Plataformas de segurança (58%);
  • loT (53%);
  • Mobile (44%);
  • Machine Learning / IA (29%).

These professionals are disputed by digitized companies, so, it can be hard to find the right professionals to drive the digital transformation in the company.

Also, the complexity of their profiles demand specialists to understand which professionals the company needs, and how to attract and select them. 

If your company is in need of tech arms to power the transformation, book a coffee with our specialists to get personalized advice on our solutions of staffing.

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Ana Luiza Magalhães

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