In charge of maintaining the dialogue with the client, through email marketing campaigns, banners in private site, SMS, push notifications, and other messages in the different digital assets of the company


- Design, test, analyze and execute email campaigns to promote products to clients and non-clients

- Increase and improve customer interactions, retention, referrals, and value over time

- Ensuring that company messages are conveyed clearly and effectively

- Work with internal and external resources to expand and improve customer and non-customer databases

- Collaborate with internal and external resources to design the format and copy of the messages

- Develop message personalization strategies

- Define objectives and select KPIs to measure results; communicate results to the organization

- Perform A / B tests with different segments and on different platforms, to maximize the ROI of the campaigns

- Document learning from tests carried out in the different channels, for future campaigns

- Monitor best practices in engagement at a global level to continually improve campaigns


Key Skills

- Knowledge of the process

- Experience executing and optimizing engagement campaigns

- Ability to execute both scheduled shipments and automated shipments

- Practical knowledge with analytics reports

Agile Experience

- Ideally he/she has experience in Agile Development and convenience to work on iterative processes

Individual Skills

- Analytical, data-driven, Knowledge of Email Marketing and Google Analytics platforms

- Ability to take multiple tasks simultaneously and work with deadlines

-.Good communication, and ability to interact with all levels of the organization, including end users and technical resources. Great attention to detail

- Familiarity with A/B and multivariate tests

Mindset & Behaviors

- Reliable, responsible, action-oriented attitude, sense of urgency

- Believe in a non-hierarchical culture of collaboration, transparency and trust across the team

- Ability to work both individually and collaboratively as a team

- Promote innovation

Advanced English



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