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Personal Branding is Critical for Digital Talent

Personal Branding is the unique combination of skills and experiences that set you apart. Effective Personal Branding makes a person stand out in the professional world. Personal Branding involves the practice of self-disclosure, and this transparency is part of what Foucault calls “proper self-care”. Transparency is essentially giving the audience a complete picture of yourself.

Currently, people trust more in public figures being recognized by other people on the Internet. Verified profiles, reputation points, user testimonials and everything else that generates online endorsements. Therefore, it is imperative that anyone get and improve recognition before anyone else, be it a competitor, co-worker, customer, etc.


Using social networks

For personal brands, the support of social networks is growing, allowing them to leave their anonymity or strengthen their careers and projects. Many are experts in automobiles, football, entertainment, music, dance, art, technology, education, finance, cooking, sports, travel, martial arts, photography, or other things. What are your strengths? What are you interested in? Why do people always recognize you? What do you think is good? What are you going to do for the rest of your life with a smile on your face? Start there.

Once you’ve defined what drives you, what you love, and what gives your life meaning, the next step is to start showing it to the world. It all comes down to content creation. Basically, there are 4 formats: video, text, image and audio. Is it good to produce any of them?

Branding requires commitment; commitment to continuous reinvention; striking chords with people to stir their emotions; and commitment to the imagination. It’s easy to be cynical about these things, much harder to be successful.

SIR RICHARD BRANSON (is a British , founder of the Virgin Group, and author of several books)

Linkedin the perfect platform for Personal Branding

LinkedIn is the perfect platform to get inbound leads (these are the contacts that came to your company encouraged by the identification with the content that was made available by the organization) and build Personal Branding as a creator and entrepreneur. 

LinkedIn is a professional social network that allows you to build Personal Branding and connect with others in the same or even from different industries. With over 500 million members worldwide, LinkedIn is one of the most popular social networks. There are many tools to help you manage your profile and posts quickly and easily. You can use LinkedIn profile designs for free or for a fee. It depends on your needs and budget. The free version is great for getting started and testing your LinkedIn Personal Branding . If you want to go further, consider paying for a professional-looking profile design. 

You can increase your chances of being noticed by connecting with others in your industry or posting comments and status updates. If someone responds positively, ask if you can connect via LinkedIn or email them directly. As long as you have something interesting and relevant to say, there’s no reason not to get in touch when someone responds positively!


Personal Branding is much needed now. Personal Branding determines your recognition in the industry. Having a personal brand can also help you gain better career opportunities and establish your own personal identity in your field.

Social media helps build Personal Branding, then conveys your message and generates a following. Once you have defined which platforms are best for your strategy, all that remains is to produce content frequently. Try to achieve a growing reach and share them with relevant audiences in the right places.

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Meet the Author

Peter Howard Wertheim & Dayse Abrantes - International Journalists
Peter Howard Wertheim & Dayse Abrantes - International Journalists

peter.howard@thebridge.social dayse.abrantes@thebridge.social International Journalists


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