CX what?

Customer experience (CX) is key for marketers that seek to differentiate their brands. But what is CX? First, there is some need to differentiate between User Experience and Customer Experience (Tim Lowden, DIGITALGOV): Customer Experience (CX) encompasses all the interactions a person has with the brand. And may be measured in: overall experience, likelihood to continue use, and likelihood

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IMPERDÍVEL #UXConfBR

Na UXConfBR acreditam que as boas experiências tem o poder de impactar positivamente tanto a vida das pessoas quanto os negócios. O objetivo é aproximar as pessoas, criando um senso de comunidade ao redor das disciplinas relacionadas a User Experience Design. Assim, a UXConf BR é uma conferência destinada a discutir os mais variados tópicos

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New Hires!

Nothing makes us more happy than placing candidates at cool international jobs.  Our Latin America desk has been on FIRE in the last few weeks, with a variety of UX, Design and Accounts roles. After a series of interviews and tests, we are delighted to announce the latest member hires via The Bridge. So here are

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UX Checklist: a rich, quick reference guide

Created by @sovesove here is a really neat guide to save to your favorites. We all know UX encompasses many disciplines, tools and processes, from a basic competitor analysis to micro interactions and  accessibility concerns. Sometimes it can be mind boggling to ensure all aspects of the project are covered particularly when it comes to larger delivery

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