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Nearshoring and digital talent

The global impact of the novel coronavirus outbreak has given more urgency to the mission to make operations more mobile, leverage new virtual tools and tactics, and improve connectivity between separate locations. 

For companies that have considered exploring a nearshoring model, there may not be a better time. The trend is becoming increasingly popular in Latin America. Companies are bringing their operations closer to their customers to increase productivity, reduce costs and improve quality. 

Nearshoring is the process of outsourcing part or all of a company’s production to a country close to the company’s market. The term originated in reference to offshoring work from North America or Western Europe to other lower-wage countries, but over time has come to denote any category of outsourcing that brings work closer to the client.

The steady increase in the number of people in the United States working from home as a result of the pandemic has caused many companies to accept a significant proportion of their workforce, especially people involved in software development or similar responsibilities that can be performed from anywhere with internet connection.

Source: https://restofworld.org/2022/latin-america-startup-developer-scarcity/

Benefits of NearShoring 

One opportunity for entrepreneurs in Latin America to expand their businesses is by partnering with US companies looking for workers. They also offer many benefits such as higher productivity, lower costs, higher quality, shorter lead times and lower risk exposure for US companies. 

The nearshoring digital talent trend is a phenomenon that is taking the world by storm. It’s a great way to have the best talent and drive innovation in your company. Companies are looking for ways to differentiate themselves in an increasingly competitive market. Nearshoring digital talent is one way to do this. Nearshoring digital talent can be done in a number of ways, depending on a company’s needs and budget. 

The most popular method is to use a software-as-a-service (SaaS) platform that will allow you to hire a global pool of skilled professionals without having to travel or relocate.

For the Latin American professional, it is immensely interesting to be able to earn in hard currency such as the dollar, euro and the possibility of working in major global players in partnership with professionals from all over the world. It’s not just about working out; it’s also about working anytime. 

It’s not just about working out; it’s also about working anytime. The digital world has made it possible for people to work at any time of the day and night, as long as they have access to a computer and internet connection. 

Nearshoring is one of the most popular ways to work remotely in today’s workforce. It is a form of remote work that allows people to work from home or in other remote locations such as cafes, parks or even airplanes.

Most requested professionals

The most sought-after open positions on LinkedIn and other sites. With emphasis on positions related to digital transformation, e-commerce, innovation and development.

Data & Analytics Manager

An analytics manager is responsible for configuring, designing, implementing, and supporting the data analytics solution or business intelligence tool. Analytics is a subfield of statistics and a growing area in the information technology industry.

Software engineering manager

Responsible for configuring, designing, implementing and supporting the data analytics solution or business intelligence tool.

Frontend developer

The front-end developer is responsible for the user experience within a web application, it is he who will design and develop the pages with which the user will later interact.

Mobile developer

Program, code and test on Android and/or iOS platforms. Performs system maintenance, making any necessary corrections, in order to meet the needs of users. Develops assembly, debugging and testing of programs, performing maintenance services on programs already developed.

Business Intelligence Analyst / Business Planning Analyst – PCD

Acting in the treatment of bases, setups and tools. Understand the context of requests, translate them into analyses, monitor the business and design scenarios and strategies; … Operational support to the commercial team; interface with support areas (BI, IT, etc).

Executivo de vendas – tecnologias de mídias digitais

Executivos de contas digitais são pessoas que disponibilizam oportunidades de marketing para empresas que desejam atrair clientes usando novas mídias. … Ele ou ela também deve ter fortes habilidades de comunicação interpessoal para trabalhar com uma ampla gama de clientes e deve ser extremamente orientado a objetivos.

BI/data analyst

BI analysts often handle analysis and data modeling projects using data collected in a centralized data warehouse or in multiple databases across the organization. … Other senior positions may require an MBA, but there are many BI jobs that only require an undergraduate degree

Software testing analyst

It is responsible for identifying and defining the tests required, monitoring the testing process in detail and the results in each test cycle, and evaluating the overall quality.


A programmer is a professional who works in the area of Information Technology (IT) and Informatics. It builds simple or complex systems using the programming languages available on the market.

UI UX designer

The UX designer’s role is to work the entire user journey, information architecture and other points of contact between platform and audience, taking great care of the elements that affect the customer’s experience and can influence their perceptions, emotions and behaviors.

In addition to the aforementioned abilities, to take advantage of these opportunities, it is necessary to be plural, to deal well with problems and to maintain emotional maturity in conflicts. Focused on results and able to combine technology and people management, this is the ideal professional for any company.

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Meet the Author

Peter Howard Wertheim & Dayse Abrantes - International Journalists
Peter Howard Wertheim & Dayse Abrantes - International Journalists

peter.howard@thebridge.social dayse.abrantes@thebridge.social International Journalists


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